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Real Estate Data Analytics for Rental Property Owners

A Mini Model House Sitting on a Financial GraphAs an Amarillo rental property owner, you are mindful that making informed decisions is imperative to your success. Yet, gathering accurate and up-to-date information can be stressful. In the past, real estate investing was based more on speculation and educated guesses than on accurate data. If you want to cut the guesswork and minimize your risk, real estate data analytics is what you’re looking for. In this article, we will introduce you to the basics of real estate data analytics and describe how you may apply it to make better investment decisions that will increase your profits.

Defining Real Estate Data Analytics

Real estate data analytics collects, organizes, and analyzes rental real estate market data. This data can assist you in spotting trends and patterns to make informed decisions about your investment property. This analysis is usually handled using specialized software.

There are numerous sources of data that you can utilize for your real estate data analytics. The most typical source is public records, which include information on rental properties sold or listed for rent in the past. Another data source is surveys, which can reveal insights into renters’ preferences. Lastly, you can also utilize data from your own rental property to track trends over time.

As you collect your data, it is recommended to organize it in a way that makes it easy to analyze. One technique to do this is to make a spreadsheet with all relevant data points. This will make it easy for you to sort and filter the data to find the information you seek.

Types of Real Estate Data Analytics

After getting your data, you will need to analyze it to extract useful information. There are various forms of analyses that are frequently applied in real estate data analytics:

  • Descriptive analytics: This analysis summarizes and describes your data. It can be used to spot trends and patterns in the rental market.
  • Inferential analytics: This type of analysis goes one step further than descriptive analytics by making predictions utilizing the data. For illustration, inferential analytics can be employed to predict how modifications in the rental market would change your property’s value.
  • Predictive analytics: This kind of analysis uses historical data to predict future events. Predictive analytics can foresee demand for rental properties in a particular area or forecast how changes in the market will affect your business.
  • Prescriptive analytics: This kind of analysis combines predictive and inferential analytics to make predictions and recommend action plans that should be performed to fulfill specific goals. For instance, prescriptive analytics can indicate pricing strategies for your rental property based on market trends.

Benefits of Real Estate Data Analytics for Property Owners

Since you are familiar with the basics of real estate data analytics, let’s talk about how you can use it to enhance your rental business. You can use data analytics in the following methods to make wise decisions about your single-family rental property:

  • Determine trends in the rental market: By utilizing data on rental prices and vacancy rates, you can define the market. This knowledge can help you adjust your prices to maximize profits.
  • Make informed investment decisions: By using data analytics to research neighborhoods and compare properties, you can make informed decisions about where to invest your money.
  • Reduce risk: By using data analytics to assess the risks associated with different properties, you can minimize your exposure to potential losses.
  • Improve marketing efforts: By analyzing data on the preferences of renters, you can better target your marketing efforts and attract more qualified leads.
  • Optimize profits: By applying data analytics to make better decisions about pricing, marketing, and investments, you can boost your profits.

Real estate data analytics is a useful tool that can be utilized to develop your rental business. Besides that, by utilizing your data, you can classify areas that need improvement and make improvements to your rental income. In conclusion, by analyzing data from surveys and public records, you can obtain perceptions of renters’ preferences and modify your property to get their attention. A professional Amarillo property manager will have access to all the information we’ve reviewed so far, as well as the necessary expertise to assess and utilize the data to your benefit.

If you’re not already using real estate data analytics to inform your decisions about your rental property, now is the time to begin. Take advantage of this powerful tool to set up your rental investment business for success.


Real Property Management High Plains regularly gathers real estate data and makes assessments to give our clients the best advice available. If you’d like to join the property investors who trust us with their portfolio, contact us online or call us at 806-553-7914.

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